Contribute to global well-being by promoting, supporting and accelerating the digital transformation of the bathroom.
As technology continues to progress, it opens the gateway to the next generation of connected bathrooms. The bathroom of the future will provide us with digital tools and techniques that empower us to pick up good habits and make our lives better.
The digital bathroom is coming, and it’s not a matter of whether, but when, this future will be an everyday reality.
The only way forward is to shape the future together and transform the bathroom with the collective responsibility to determine what the change will look like and the impact it will have on all of us.
THE ROLE OF THE DBA
COLLABORATE
Change is almost impossible without industry-wide collaboration. The only way forward is to shape the future together.
ACCELERATE
Thinkers, visionaries and doers are coming together to accelerate the pace of change in the digital bathroom.
INNOVATE
To thrive in the fast changing world of the digital bathroom, we must be able to continuously innovate.
COMMUNICATE
Good communication ensures that the changes are implemented quickly and easily.
ACTIVITIES
ANALYST REPORTS
We provide reports prepared by analysts or strategists who are part of research teams within the area of the digital bathroom.
INDUSTRY CONTENT
We create and share industry content (such as videos, reports, press releases) intended to stimulate awareness and accelerate change in the area of the bathroom.
EXPOSURE
DBA will support members’ brand exposure by promoting the brand, product or service, with a potential reach of thousands of viewers on hundreds of high authority sites.
CHAPTER MEETINGS
DBA chapters are active throughout Europe. Chapters conduct meetings and activities that promote the field the digital bathroom on a local level.
PEER TO PEER COLLABORATION
We stimulate the direct exchange of data and services between peers. This permits rapid creation of workspaces across different organisations.
POWERFUL, GLOBAL NETWORK
We see ourselves as a worldwide learning community of organizations and individuals linked to the digital bathroom.
BEST PRACTICES
We share working methods that are officially accepted as being the best to use in the digital bathroom industry.
ADVOCACY & POLICY ENGAGEMENT
We influence decisions within political, economic, and social systems and institutions, linked to the development of the digital bathroom.